Our Story
Managed IT Services for the Greater Atlanta Area
We are in the relationship business. We just happen to do IT.
We are real people building relationships, learning your business inside and out, and using our IT expertise to maximize your technology so it can help you maximize your business.
That’s Logic Speak
We don’t want to be just another IT company … that’s not fun. We want to be known for our attention to detail, amazing communication, awesome technology abilities and genuine care for others. To the extent that we can deliver on that, we would say we’ve had a good day.
Our goal is to be the most people-focused, competent, generous IT service team in the galaxy.
Jason’s Philosophy
Our founder, Jason Etheridge, started Logic Speak in 2004 because he wanted to help other people. Yes, that’s really the reason. Jason comes from a highly skilled IT background, and it was his goal to have a positive impact on the lives of clients, employees and the community.
It occurred to Jason that a small business isn’t just about dollars and cents, although profits are high on the list of importance. No, a small business is about hopes, dreams, real people using their skills and dedicating their lives to something they believe in. It’s about supporting families. Employing good people who, in turn, support their families. It’s about going to work day in and day out. It’s about life. Jason knew he could use his skills in IT to help small businesses achieve their goals. So, Logic Speak was born.
2004
Logic Speak Launch
We really did start on April Fool’s Day!
2005
Harmony
Our own home-grown ticketing system
2006
1st Office
at Perimeter Center
2008
Then to Jason’s house
The economy took a hit and we had to adjust
2012
Jason buys out Jared
Logic Speak 2.0
2013
Serve the Community
Worked with Habitat for Humanity & Started supporting NFCC
2014
New PSA
Growth necessitated a standard system and process
2014
Celebrate 10 years in business!
2015
Adopt Agile Service Delivery Methodology
Jason meets Manny.
2015
Moves from Break fix to Managed Services
To provide more proactive services, we dramatically changed how we served clients.
2015
Acquired Pro OnCall Southeast
2016
1st Service Manager & Coordinator
As we grow, processes evolve
2017
Some Recognition
We’ve dabbled in PR and marketing over the years
2018
Marietta & Roswell Offices Unite
We move into the 3rd office building in Dominion Court
2018
1st Lead Team
To continue growing, Jason asked some people to help advise
2018
1st of many epic Christmas Parties!
2019
Defined Ourselves
Expanded our vision and mission and established our core values
2019
Logic Speak Love
From Braves and Hockey games to Chili Cookoffs and Ugly Sweater contests, we had some fun in 2019.
2020
Virtual Happy Hours
COVID hit and we all worked from home
2020
Launched EOS
It gave us a method to the madness
2020
Continued to care for our community
We served with the Y and Meals by Grace to provide food for those in need
2020
Refined our Services
Adopted a proactive service model and added the Success Team
2020
1ST Speaker of the Year
2021
NEW Messaging
Clarified our services and pricing model
2021
Focus on Improvement
Established the Integrator role & launched the Logic Speak Leadership Development Program (LDP)
2022
We moved!
2023
Security Protection Services
Fully implemented security tool stack across clients
2024
20th Anniversary Gala
Great celebration with clients, friends, former employees.
2024
NEW Brand
2024
GNFCC Community Award
2024
Bourbon Holiday Party
Moonrise Distillery
2025
Launched Fractional IT Leadership Services
Focus on Security, Fractional IT and Acquisitions
2025
Wine Holiday Party
Yonah Mountain Winery
2026
New Lead Team
What our name means for you.
And about our name, Logic Speak? You might think it’s a bit unusual. Here’s what’s behind it.
Jason has long felt that the business world is filled with jargon. IT is no exception. He has sat in meetings where nothing that the business insiders said made much sense to the average person because it was all peppered with jargon, buzzwords, insider phrases. We know that ‘tech talk’ can sound like a foreign language. We want to serve as your IT translator.
We are Your Technical Translator
The Logic Speak Difference
We do what we do best so you can focus on what you do best
We are actual human beings, based in Atlanta with an office in South Carolina. We aren’t faceless, monotone voices on the other end of a phone call, rather we’re your guide in giving you the best technology you’ve ever had.
Logic Speak is the technology provider that cares about making positive impacts on your business because we are focused on business first, and technology second. You won’t get someone who talks down to you, is rude or inconsiderate. When working with Logic Speak, you’ll experience what we like to call technology-humility. It’s something our consultants love to practice because it means you’ll be treated with respect. You’ll experience communication that’s caring and helpful, instead of being shamed by your IT guy when your email doesn’t work.
No one is good at everything, but everyone is good at something.
We don’t assume you know technology, but we’re sure that you are good at what you do. We want you to have the freedom to freely work without distractions from your technology.
At Logic Speak, we’ve married technological expertise with good common business sense. As much as we love our clients, if we’re doing a good job, you should be seeing us less, and as a result, focusing more on your core business and hence your bottom line.
Our Core Values
We live these values every day, as we put our expertise to work for you.
We care for you
As part of the Logic Speak family, it’s about caring personally for one another as people. This is a more others-focused approach to working together.
We love our craft
We do it right, not because people will notice but because you do. It’s not just about checking a box or getting paid, but you use your skills to solve problems or create solutions that allow people and companies to thrive.
We lean in
When opportunity or need arise, we step in and fill the void and take care of it to the best of our abilities. It’s not skill but attitude.
We keep improving
We strive to make it better, using process, finding the best people, developing the best ways not just to be most efficient but able to become proactive and forward thinking.
Our Mission
Our mission is simple and short: to use our abilities and technology to have a positive impact on the lives of our clients, employees and community.
Let Us Take the Stress out of Technology for You and Your Business