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The Logic Speak Podcast

The Logic Speak Podcast is where technology meets leadership, strategy, and culture. Hosted by Jason and Adam, each episode dives into the real-world challenges and opportunities facing businesses. From IT innovation to organizational growth, we share insights, stories, and practical advice to help leaders navigate the evolving landscape of work. Whether you’re a tech enthusiast, a business leader, or part of the Logic Speak community, this podcast is your go-to source for thoughtful conversations.

2027 is right around the corner. Is your business ready? Strategic planning is about more than setting revenue goals and building a budget. It's about knowing where you're headed, bringing the right people into the conversation, and making sure your technology investments support your business objectives. In Episode 037 of the Logic Speak Podcast, Adam Bieber sits down with Logic Speak Founder and CEO Jason Etheridge to discuss how business leaders can approach strategic planning for 2027 with greater clarity and intentionality. From long-term vision and leadership alignment to IT budgeting and artificial intelligence, Adam and Jason explore why technology should have a seat at the strategic planning table—not just become an afterthought when something breaks. In this episode, we discuss: - How to approach annual strategic planning with a long-term vision - Why business goals and technology strategy should work together - The hidden costs of failing to plan for IT investments - How business leaders should think about AI adoption and budgeting in 2027 - Why the right people need a voice in the planning process - Leadership lessons on delegation, empowerment, and sustainable growth You can't predict everything the future holds, but you can be intentional about the direction you're headed. At Logic Speak, we believe technology should help businesses move forward, not hold them back. Whether you're building your 2027 strategic plan or wondering how AI fits into your organization's future, we'd love to be part of the conversation. Learn more at https://logicspeak.com Ep. 037: Planning for 2027: Business Strategy, Technology & AI

Ep. 037: Planning for 2027: Business Strategy, Technology & AI

Logic Speak November 6, 2026 7:00 am

In Episode 036 of the Logic Speak Podcast, we're celebrating a few milestones and looking ahead to what's next! Join host Adam Bieber and Logic Speak Founder & CEO Jason Etheridge as they unveil the brand-new Logic Speak Podcast Studio and reflect on two exciting recognitions: being named one of ChannelPro's Top 20 Managed Service Providers in the country and receiving the Greater North Fulton Chamber of Commerce's Small Business of the Year award. But this conversation is about more than awards. Adam and Jason explore what it takes to build a successful business, develop an intentional company culture, and continue investing in people while navigating rapid technological change. They discuss the future of managed IT services, the growing role of AI and automation, and why human relationships, leadership development, and core values remain essential to sustainable business growth. Whether you're a business owner, entrepreneur, or organizational leader, this episode offers practical insights on building a culture worth celebrating and a company positioned for what's next. Learn more about Logic Speak: https://logicspeak.com Ep. 036: New Studio. New Award: What's Next For Logic Speak

Ep. 036: New Studio. New Award: What's Next For Logic Speak

Logic Speak October 30, 2026 6:00 am

What if the best way to grow your business was to stop trying to sell? In Episode 035 of The Logic Speak Podcast, host Adam Bieber welcomes Manny Perez, Business Development Coordinator at Logic Speak, for a conversation about authentic networking, relationship-driven business development, and why trust matters more than ever in the technology industry. Adam and Manny share their history of working together, discuss Manny's return to Georgia, and talk about Logic Speak's growing involvement in the Gwinnett County business community. They also dive into practical advice for business professionals, including how to walk into a networking event with confidence, why curiosity is more valuable than a sales pitch, and how consistent relationships create long-term opportunities. In this episode: - Meet Manny Perez and learn about his journey to Logic Speak - Why relationships should come before revenue - How to network without making people feel sold to - The importance of trust in IT, cybersecurity, and business - Logic Speak's growing investment in Gwinnett County - Practical networking advice for business professionals - Why authenticity, patience, and consistency matter At Logic Speak, we believe we're in the people business. Technology is simply how we serve them. Connect with us: Logic Speak: https://logicspeak.com Adam Bieber: https://www.linkedin.com/in/adambieber/ Manny Perez: https://www.linkedin.com/in/manny-perez-546630199/ Subscribe to The Logic Speak Podcast for conversations about technology, cybersecurity, leadership, and the people behind successful businesses. Ep. 035: Relationships Before Revenue: Rethinking Business Development

Ep. 035: Relationships Before Revenue: Rethinking Business Development

Logic Speak October 23, 2026 6:00 am

AI is everywhere in business right now, but are we actually using it to make our companies better? In Episode 034 of The Logic Speak Podcast, Adam Bieber and Jason Etheridge share real-world examples of how Logic Speak is putting artificial intelligence to work, from building an internal AI-powered employee handbook assistant to transforming conference recordings into leadership insights. Jason also introduces Sterling Cashwell, Logic Speak's newly created AI CFO, and explains how he used years of company financial data to generate strategic insights, recommendations, and a leadership presentation. But there's another side to this conversation. As AI-generated content floods LinkedIn, inboxes, and social media, businesses risk sacrificing authenticity and trust in the name of automation. In this episode, we discuss: - How we're encouraging AI innovation across the Logic Speak team - Building practical AI assistants for everyday business challenges - Turning conference recordings into actionable business intelligence - How Jason built an AI CFO using historical financial data - Why AI slop and automated outreach can damage your brand - How to embrace technology without losing human connection The takeaway? AI should help you build a better business, not replace the relationships that make your business valuable. Have an interesting AI use case at your company? Share it in the comments. We'd love to hear what you're building. Learn more about Logic Speak: https://logicspeak.com Ep. 034: AI That Actually Works: Real Business Use Cases (Without the Slop)

Ep. 034: AI That Actually Works: Real Business Use Cases (Without the Slop)

Logic Speak October 16, 2026 6:00 am

AI might feel cheap, but using it inside your business can get expensive fast. In Episode 033 of The Logic Speak Podcast, Adam Bieber and Jason Etheridge break down the hidden costs of AI for businesses, including AI tokens and credits, Microsoft Copilot and Co-work usage, AI agents, automation, integrations, maintenance, downtime, and the infrastructure required to make AI reliable at scale. Jason shares a real-world test where a single AI workflow reviewing one day of email consumed $8.72 in Microsoft credits. Multiply that across employees, workflows, and workdays, and the economics of AI start looking very different. Adam and Jason also discuss why businesses should: • Track AI spending as its own budget category • Start small before deploying AI across the organization • Understand the ongoing cost of AI agents and automation • Plan for integrations, API changes, maintenance, and downtime • Avoid adopting AI simply because they fear being left behind • Focus on sustainable business value instead of AI hype AI can create tremendous efficiency and opportunity, but it is not an unlimited or free resource. The takeaway: innovate, experiment, and explore what AI can do for your business, but proceed with caution, measure the real costs, and build intentionally. Ep. 033: The Hidden Cost of AI: What Businesses Need to Know Before Scaling

Ep. 033: The Hidden Cost of AI: What Businesses Need to Know Before Scaling

Logic Speak September 23, 2026 6:00 am

In this episode of The Logic Speak Podcast, Adam Bieber and Jason Etheridge pull back the curtain on Logic Speak’s journey toward acquiring another MSP. But this isn’t a private equity roll-up story. It’s not about building an empire, cutting people, or chasing size for the sake of size. Jason shares the heart behind the search: expanding Logic Speak’s mission to use technology to positively impact more clients, employees, and communities. Adam and Jason talk through the types of MSP owners who may resonate with this next chapter, including owners who feel stuck, tired of carrying everything, worried about continuity, still hungry to build, or simply trying to understand what their business could be worth. If you’re an MSP owner who has ever wondered what your next chapter could look like, this conversation is an honest look at what a values-first acquisition conversation can be. Ep. 032: The Heart Behind Logic Speak’s MSP Acquisition Journey

Ep. 032: The Heart Behind Logic Speak’s MSP Acquisition Journey

Logic Speak June 24, 2026 3:27 pm

Adam Bieber and Jason Etheridge recap Logic Speak’s experience as Title Sponsor of the ACEC Georgia Summer Conference and unpack the biggest conversations happening in the engineering community right now: AI, IT strategy, cybersecurity, leadership, and relationship-driven growth. From panel discussions on AI ethics and engineering responsibility to practical conversations around turning technology into a true business advantage, this episode highlights why Logic Speak continues to go all-in on serving engineering firms across Georgia. This is not just a conference recap. It is a conversation about what it means to be “for engineers,” how technology is shaping the future of the industry, and why relationships remain the real ROI. Ep. 031: AI, IT Strategy, and Showing Up for Engineers | ACEC Georgia Summer Conference Recap

Ep. 031: AI, IT Strategy, and Showing Up for Engineers | ACEC Georgia Summer Conference Recap

Logic Speak June 17, 2026 6:00 am

In this episode of The Logic Speak Podcast, Adam sits down with Ashley May, COO and EOS Integrator at Logic Speak, and Jacqueline Jensen, EOS Implementer and co-leader of the Atlanta ENRG chapter. Together, they unpack what EOS is, how it has shaped clarity, accountability, and leadership inside Logic Speak, and why ENRG is creating a different kind of business community in Atlanta. Rather than another networking group, ENRG is built around “netweaving,” helping entrepreneurs, integrators, and business leaders bring real challenges to the table, solve issues together, and build healthier businesses. Ashley and Jacqueline also share how the Atlanta chapter became the largest ENRG chapter in the country, why business leadership can feel lonely, and how the right room can help leaders take the mask off and find real support. This is a great conversation for business owners, leaders, and anyone who believes healthy businesses help build healthy communities. Connect with Ashley: https://www.linkedin.com/in/ashleyitmay/ Connect with Jacqueline: https://www.linkedin.com/in/ja-bizcoach/ Ep. 030: Netweaving, EOS, and Building a Stronger Business Community

Ep. 030: Netweaving, EOS, and Building a Stronger Business Community

Logic Speak May 27, 2026 8:19 am

In Part 2 of our conversation with Don Morrow, founder of HighlandTech, we go deep on the questions most people are afraid to ask about artificial intelligence and come back with practical answers. We cover why human creativity and intuition still can't be replicated (even as AI closes the gap fast), what it means to "return to humanity" through technology, and how AI should free you to look up from your keyboard, not chain you to it. Don also breaks down: - How to actually get better at prompting AI tools like ChatGPT and Copilot - Why jumping on every new AI trend might mean you're already behind - Anthropic's unreleased model "Mythos" and why it's not available to the public - Highland Tech's new product Electra: an AI operating system built for physical security teams - How their voice AI agent is resolving 8 out of 10 customer calls without human intervention Whether you're a business owner trying to figure out your AI strategy or just someone who wants to use these tools smarter, this one's for you. 🔗 Learn more about HighlandTech: highlandtech.ai 🔗 Logic Speak: logicspeak.com Ep. 029: The Black Box Nobody's Talking About: AI, Human Intuition & the Future of Work (Part 2)

Ep. 029: The Black Box Nobody's Talking About: AI, Human Intuition & the Future of Work (Part 2)

Logic Speak May 20, 2026 12:05 pm

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