Our Story

Managed IT Services for the Greater Atlanta Area

We are in the relationship business. We just happen to do IT.

We are real people building relationships, learning your business inside and out, and using our IT expertise to maximize your technology so it can help you maximize your business.

That’s Logic Speak

We don’t want to be just another IT company … that’s not fun. We want to be known for our attention to detail, amazing communication, awesome technology abilities and genuine care for others. To the extent that we can deliver on that, we would say we’ve had a good day.

Our goal is to be the most people-focused, competent, generous IT service team in the galaxy

Jason’s Philosophy

Our founder, Jason Etheridge, started Logic Speak in 2004 because he wanted to help other people. Yes, that’s really the reason. Jason comes from a highly skilled IT background, and it was his goal to have a positive impact on the lives of clients, employees and the community.

It occurred to Jason that a small business isn’t just about dollars and cents, although profits are high on the list of importance. No, a small business is about hopes, dreams, real people using their skills and dedicating their lives to something they believe in. It’s about supporting families. Employing good people who, in turn, support their families. It’s about going to work day in and day out. It’s about life. Jason knew he could use his skills in IT to help small businesses achieve their goals. So, Logic Speak was born.

What our name means for you.

And about our name, Logic Speak? You might think it’s a bit unusual. Here’s what’s behind it.

Jason has long felt that the business world is filled with jargon. IT is no exception. He has sat in meetings where nothing that the business insiders said made much sense to the average person because it was all peppered with jargon, buzzwords, insider phrases. We know that ‘tech talk’ can sound like a foreign language. We want to serve as your IT translator.

We are Your Technical Translator

The Logic Speak Difference

We do what we do best so you can focus on what you do best

We are actual human beings, based in Atlanta with an office in South Carolina. We aren’t faceless, monotone voices on the other end of a phone call, rather we’re your guide in giving you the best technology you’ve ever had.

Logic Speak is the technology provider that cares about making positive impacts on your business because we are focused on business first, and technology second. You won’t get someone who talks down to you, is rude or inconsiderate. When working with Logic Speak, you’ll experience what we like to call technology-humility. It’s something our consultants love to practice because it means you’ll be treated with respect. You’ll experience communication that’s caring and helpful, instead of being shamed by your IT guy when your email doesn’t work.

No one is good at everything, but everyone is good at something.

We don’t assume you know technology, but we’re sure that you are good at what you do. We want you to have the freedom to freely work without distractions from your technology.

At Logic Speak, we’ve married technological expertise with good common business sense. As much as we love our clients, if we’re doing a good job, you should be seeing us less, and as a result, focusing more on your core business and hence your bottom line.

Our Core Values

We live these values every day, as we put our expertise to work for you.

We care for you

As part of the Logic Speak family, it’s about caring personally for one another as people. This is a more others-focused approach to working together.

We love our craft

We do it right, not because people will notice but because you do. It’s not just about checking a box or getting paid, but you use your skills to solve problems or create solutions that allow people and companies to thrive.

We lean in

When opportunity or need arise, we step in and fill the void and take care of it to the best of our abilities. It’s not skill but attitude.

We put you first

Our goal is to make people around us succeed and we find a most generous explanation when expectations are not met. We use our margin, skills and influence to benefit others. It’s seeing a need and doing something about it.

We keep improving

We strive to make it better, using process, finding the best people, developing the best ways not just to be most efficient but able to become proactive and forward thinking.

Our Mission

Our mission is simple and short: to use our abilities and technology to have a positive impact on the lives of our clients, employees and community.

Our Leadership

Jason Etheridge

Visionary and President

As the founder and president of Logic Speak, Jason’s job is to help Logic Speak accomplish its mission – to use our abilities and technology to have a positive impact on the lives of our clients, employees, and community. He continues to be humbled and grateful that he gets to work with some of the best employees around. When he’s not looking for ways to make Logic Speak more efficient, Jason and his wife Jennifer spend their time chasing around their two boys and their labradoodle.

Ashley May

Chief of Staff and Integrator

Ashley’s passion for getting things done drives the organization toward improving our services and processes. She leads our EOS initiatives as well as facilitates the day-to-day behind the scenes of the team. When she’s not serving Logic Speak, she’s loving her family and friends. Some of her favorite things include books, coffee and wine.

Let Us Take the Stress out of Technology for You and Your Business

Logic Speak offers you IT peace of mind so you can focus on what you do best.