Our Lead Team

Our goal is to become the most people-focused, competent, generous, IT services team (in the galaxy).


We don’t want to be just another IT company…that’s not fun. We want to be known for our attention to detail, amazing communication, awesome technology abilities and genuine care for others. To the extent that we can deliver on that, we would say we’ve had a good day. In 2020, we started using the Entrepreneurial Operating System (EOS) and have not looked back. EOS helped us focus on our goals and priorities so that we can improve our service to clients and build a better culture. EOS is the leadership how and below is a little about the who of the Logic Speak Lead team.

Jason Etheridge

Jason Etheridge

Visionary and President

As the founder and president of Logic Speak, Jason’s job is to help Logic Speak accomplish its mission – to use our abilities and technology to have a positive impact on the lives of our clients, employees, and community. He continues to be humbled and grateful that he gets to work with some of the best employees around. When he’s not looking for ways to make Logic Speak more efficient, Jason and his wife Jennifer spend their time chasing around their two boys and their labradoodle.

Ashley May

Ashley May


Ashley’s passion for getting things done drives the organization toward improving our services and processes. She leads our EOS initiatives as well as facilitates the day-to-day behind the scenes of the team. When she’s not serving Logic Speak, she’s loving her family and friends. Some of her favorite things include books, coffee and wine.

"Thanks for the quick follow up and the thorough job. It was nice to have my issue taken care of while I was away.”

Ricky W.

“You always take care of any issues we have! It is a pleasure working with you!”

Kristan K.

“You are always so pleasant and helpful!”

Larrica H.

“As always, Logicspeak staff does a terrific job in a timely manner. Thank you!”

Katherine Office Manager, Software Development Firm

“Efficient and friendly, always appreciated!”

Jose, Labor Management Firm

“This company is amazing! I’d recommend them to anybody needing professional computer tech support for a business!”

John D.Achieve Web Design, Inc.

“We’ve worked with Logic Speak for more than 5 years and they’ve grown to part of our organization. I trust the guys at Logic Speak. I know that they stand behind their word and will do whatever it takes to make our systems run as smoothly as possible.”

Doug Fisher, Fisher Engineering

“If things are not working properly, then we are generally in crisis mode. I get concerned when folks cannot use the tools that I pay for, and I feel like I am just flushing money. Our business is deadline driven (permits, construction schedules) where there are major dollar implications if we do not meet our obligations. Logic Speak helps us stay on top of things and keep us up and running.”

Bill Peltier, William J. Peltier and Associates

“I needed an IT company that understood the challenges that we face as an engineering company. Logic Speak is that company! Now I don’t have to think about technology; I can devote time to our clients and projects knowing that they have everything under control!

Jill Gilbert, Holt Consulting Company

“We want partners that care as much about our business as we care about our clients. Not only does Logic Speak go the extra mile to meet our IT needs, they also randomly drop by just to bring us donuts and see how we’re doing.”

Jennifer Aulick, Aulick Engineering 

“Great work. Efficient and effective. Thank you!”

Tom Owner, HR Recruiting Firm