In this episode of Sandy Springs Business Radio, Rachel Simon and Lee Kantor talk with Adam Bieber, Director of Business Development at Logic Speak and Founder of Synergetic Culture®. They explore the evolving landscape of IT services and the critical role of cybersecurity in modern businesses. Check out the podcast.
Adam emphasizes that every business is now a technology company due to the digital age. He discusses the importance of fostering a positive company culture, employee retention, and the need for leaders to build trust and personal connections within their teams. The conversation also highlights the value of authenticity in personal branding on platforms like LinkedIn.
Conversation Topics Included:
- IT has shifted from a purely technical, support-based role (like setting up printers and fixing servers) to a broader, strategic necessity. Every business is now a tech business, and data security and digital presence are paramount. We help organizations ensure they’re secure, operational, and future-proof by utilizing cloud technology.
- The importance of company culture both from a personal perspective and in terms of its broader impact on businesses. In any organization, trust is foundational. Leaders must create an environment where trust is built among team members, leading to high collaboration and success.
- The importance of authenticity and trust in building a strong personal and organizational brand, particularly on platforms like LinkedIn and within company culture.
Connect with Adam on LinkedIn
About the Host: Rachel Simon is the CEO & Founder of Connect the Dots Digital. She helps B2B companies close more business by leveraging the power of LinkedIn. Rachel works with professionals, both individuals and teams, to position their authentic brand on LinkedIn so they can connect organically with ideal clients, attract the best talent, and stand out as a leader in their industry.
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